Perhaps the last ‘untouched’ market in the insurance industry, worksite sales are becoming the lifeblood of United American Branches nationwide. Many small business owners cannot afford to provide employer-sponsored health insurance for their employees. But they still want the best possible benefits for them. By giving employees access to voluntary benefits – which have no direct cost to the employer– they are able to do just that. In addition, worksite persistency is excellent because the employee must keep the policy for at least a year.
With an ever-growing number of uninsured in the United States, worksite products could not come at a better time. They allow employers to provide their employees with access to quality benefits. For many products, premiums can be paid through pretax payroll deduction as provided by Section 125 of the IRS tax code. Worksite products can help provide coverage to the 46.3* million in this country going without insurance coverage.
Now THAT’S a sale worth making!
* U.S. Census Bureau, 9/09
