The Senior market is largely responsible for the success of United American. We have been in the market since Medicare started and have consistently proven our worth through our core principles. Why is the Senior market important to your success with United American?
High Growth Potential:
According to the U.S. Census Bureau, an American turns 65 every second. Add in those fabulous Baby Boomers who are hitting the big 50 – each day 11,000 members of this group celebrate this milestone birthday. Can you say opportunity? In fact, by year 2030, people age 65 and older will make up more than 20 percent of the overall population. It is an undeniable fact we're headed for a surge in the retirement population that will last for decades.
Unique Market Needs:
The Senior market today is not what many Agents mistakenly think it is - selling nursing home or burial coverage to little blue-haired ladies. To the contrary, the Senior market is vibrant, energetic, and looking to protect their assets and their families. And don't forget, they're living longer! Consider this: only a few years ago Seniors lived an average of five to ten years during retirement. Now the average length of retirement is 18.6* years! Admittedly, people are happy to live longer, but it creates a serious problem if their assets don't last as long.
Disposable Income:
It's no secret that Seniors control the bulk of the wealth in the United States. The latest estimate puts it at 77* percent. This market has the resources and wants to purchase the coverages United American offers.
Rewarding In Many Ways:
Medicare Supplement sales generally stay on the books longer than under age 65 supplemental health sales, so that means outstanding persistency. And with United American, Agents earn renewals for the life of the policy, not just for a limited period of time as with many insurers. In addition, when you sell to Seniors, you provide a valuable service to a deserving segment of society. Most Seniors have worked hard all their lives and deserve the best insurance protection. And UA has it! And selling to Seniors is convenient for you and them. They are generally at home during the day, so you won’t have to schedule evening or weekend appointments.
*U.S. Census Bureau
